What is a Sender Profile? A sender profile specifies the information that is displayed in the recipient’...
Overview Einstein Copy Insights is a feature of Salesforce Marketing Cloud that uses text analytics and natura...
Overview Einstein Messaging Insights is a tool that monitors your marketing performance and alerts you to chan...
Overview Implement Content Approval to ensure that the email content created is reviewed and approved before i...
Overview Einstein Engagement Scoring is a tool that uses machine learning to predict how likely a contact is t...
Overview Marketing Cloud has a feature called Einstein Engagement Frequency Split that can help mitigate the r...
Introduction Marketing Cloud Einstein Sent Time Optimization uses an Einstein machine learning algorithm to de...
Problem statement: We had to use too many decision splits before every email activity to eject contacts not me...
Business Case: The client asked us to create an architecture and a process that allows them to send the same e...
I had some prior experience with other marketing automation platforms when I first started using Salesforce Ma...
