ABTestingSFMC
Marketing Cloud

A/B testing : Engage with your audience by sending impactful emails 

Business Case:  Do you want to improve subscriber engagement? Are you fed up of Low open rates or low click ra...

SynchronizedDE to SatndardDE
Marketing Cloud

Copy Synchronized Data Extension to Standard Data Extension

Synchronized Data Extensions are created in Marketing Cloud when an object data is imported from the sales or ...

SFMCsimplified
Marketing Cloud

Create Data Extension in Salesforce Marketing Cloud

Data Extensions A data extension is simply a table with fields of data about your contacts. Data extensions ca...

SAB-SFMC
Marketing Cloud

Sender Authentication Package (SAP) in Salesforce Marketing Cloud

Sender Authentication Package (SAP) is a Marketing Cloud account branding tool that allows you to customize li...

Email Studio
Marketing Cloud

Introduction to Marketing Cloud Email Studio

While working on my next blog I stumbled upon this session I had on “Email studio”. Couple of years back I had...

SFMC Intelligence
Marketing Cloud Intelligence

Meet Marketing Cloud Intelligence- An Introduction

Marketing Cloud Intelligence (Datorama) Marketing cloud Intelligence is a platform to store and visualize mark...

Data Cloud
Data Cloud (CDP)

Data Cloud for Marketing- An Overview

What is Data Cloud in Marketing ? Data Cloud (formerly known as Salesforce Customer Data Platform or CDP) help...

Auto-Suppression List
Marketing Cloud

Auto-Suppression List- An approach to prevent specific email addresses to receive emails from Marketing Cloud

Business Case:  The client wants to restrict the Marketing Cloud from sending emails to subscribers whose emai...