MCI-API Connect
Marketing Cloud Intelligence

Marketing Cloud Intelligence: API Connector

Business Case: The user wants to configure his Marketing Cloud data through Marketing Cloud Intelligence and a...

Marketing Cloud Intelligence
Marketing Cloud Intelligence

Marketing Cloud Intelligence: Data Model and Data Stream Types

In the previous blog, we deep-dived into dimension and measurement before you get an understanding of the Data...

Marketing Cloud intelligence
Marketing Cloud Intelligence

Marketing Cloud Intelligence: Dimension and Measurement

Measurement and Dimension Roles in the Marketing Cloud To apply the data model, you need to categorize it into...

Content Approvals
Marketing Cloud

Managing content with Content Builder Approvals

Overview Implement Content Approval to ensure that the email content created is reviewed and approved before i...

Einstein Engagement Scoring
Marketing Cloud

How to use the Einstein with Scoring Split activity?

Overview Einstein Engagement Scoring is a tool that uses machine learning to predict how likely a contact is t...

Einstein Engagement frequency
Marketing Cloud

Einstein Engagement Frequency: A New Way to Optimize Your Email Marketing

Overview Marketing Cloud has a feature called Einstein Engagement Frequency Split that can help mitigate the r...

Einstein STO
Marketing Cloud

A Step-by-Step Guide on Setting Up and Using Einstein STO (Send Time Optimization)

Introduction Marketing Cloud Einstein Sent Time Optimization uses an Einstein machine learning algorithm to de...

Goal and Exit Journey
Marketing Cloud

Simplify Journeys with Goal and Exit criteria with new updates in Summer 23 release for Marketing Cloud

Problem statement: We had to use too many decision splits before every email activity to eject contacts not me...

Personalization
Marketing Cloud Personalisation

Part 4 – Info Bar (Use Case): Implement Marketing Cloud Personalization Series

In the previous article, we discussed Sign Up Pop-up a use case implementation to capture user information(ema...

Personalization
Marketing Cloud Personalisation

Part 6 – Banners (Use Case) : Implement Marketing Cloud Personalization Series

In the previous article, we implemented a block of Product Recommendations on a Revotrix webpage. Using person...